One of the highlights of Tuesday's West Ohio Conference session was a presentation given by folks representing the "Rethink Church" media focus of the United Methodist Church.
Their research has shown that in order to reach the unchurched, we need to appeal to their felt need of wanting to be part of a community of faith which is actively making a difference in the world.
Translation: the unchurched don't want to waste time "playing church" by simply sitting in a pew on Sunday morning. Check out this "Rethink Church" promotional video. Shorter advertising segments will be shown on TV.
Their research has shown that in order to reach the unchurched, we need to appeal to their felt need of wanting to be part of a community of faith which is actively making a difference in the world.
Translation: the unchurched don't want to waste time "playing church" by simply sitting in a pew on Sunday morning. Check out this "Rethink Church" promotional video. Shorter advertising segments will be shown on TV.
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